Case Study
NABA
Industry: Fashion
Services: Website Development, Social Media Marketing, SEO, WordPress
The Client
Label Naba
Label NABA is a cutting-edge fashion brand founded by Aakansha Nataraj and Pooja Balakrishna, two passionate fashion graduates. The brand emerged from their shared dream to transform the Indian fashion scene by introducing high street fashion that combines premium quality with affordability. NABA specializes in creating contemporary and stylish collections, with a particular emphasis on denim wear inspired by the timeless 1970s.
Their designs capture the essence of rebellion, freedom, and self-expression from that era, infused with modern twists and sustainable practices. The brand is committed to ethical production, ensuring that their fashionable offerings do not come at the cost of environmental integrity or social responsibility. NABA’s mission is to make high-quality, stylish, and comfortable clothing accessible to a broad audience, reflecting a blend of creativity, innovation, and a commitment to sustainability.
The Problem
Limited Budget And Content
The fashion market is highly competitive, particularly within the high street segment. NABA’s journey began by pinpointing the specific fashion needs and desires of their target audience, and crafting a compelling brand story around these insights. A major challenge NABA faced in marketing was their limited team size and budget, which was not as extensive as larger fashion brands. While they had some budget available, they lacked the manpower to effectively implement and scale their inbound marketing strategies. Before collaborating with experts, NABA invested considerable effort into paid search campaigns that failed to attract the type of customer engagement necessary to drive sales and build a strong customer base.
The Solution
Limited Budget And Content
Our development team and strategists started by mapping out a new website and establishing standard components for an inbound marketing strategy: personas, lead scoring, email campaigns, consistent blogging, premium content. We setup all of these along with marketing automation triggers inside HubSpot. Part of the focus was highlighting what Comosoft’s software does and how it could help its target audience – something that was previously lacking. We implemented the following services:
SEO
Social Media Maketing
Wrodpress Design
Paid Ads
The Results
Increased Lead Generation
Less than a year after partnering with Atomic, the site optimizations and inbound marketing tactics have driven increase organic traffic and a growth in number of leads generated. The number of new contacts generated each year has increased by 40%.
During the same period, traffic from organic search has increased by 126%, due to a thorough SEO discovery process, keyword optimization, and creation of new on-site content. At the same time, engagement jumped, largely due to interactive content and buyer journey-aligned resources. Industry pages, blogs and solution pages account for more than 60% of on-page engagement.
Since beginning work with Atomic, Comosoft has been able to differentiate its product offerings. Buyer personas are now accessing education resources that help them clearly understand the solutions. With HubSpot fully integrated and the website optimized, Comosoft has the resources it needs to support more robust content creation and distribution plan – fed off of a renewed focus on conversion rate optimization. Overall, it now has the framework to carry itself well into the future.