Marketing is of vital importance to any business. It is the key process of researching, promoting and selling products or services to your target market. The bottom line of any business is profit. Profit is largely the result of successful sales. And good sales happen with good Marketing Techniques. Future Revolution Jayanagar aims at providing you with the latest marketing trend, be it Digital Marketing, Search Engine Marketing, Social Media Marketing etc, we help you reach the success. One of the marketing technique gaining popularity day by day is Search Engine Marketing.
Search Engine Marketing.
The term “search engine marketing” was popularized in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals. Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. SEM is the wider discipline that also incorporates SEO.
SEM includes :
- Paid search results (using tools like Google Adwords or Bing Ads)
SEM uses paid advertising with AdWords or Bing Ads, pay per click, particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click, article submissions, advertising and making sure SEO has been done.
- Organic search results (SEO).
Keyword analysis is performed for SEO, is a method for entering one or several search terms as a single string of text into a search engine. SEO needs to be monitored and updated frequently to reflect evolving best practices.
SEM using AdWords:
AdWords is recognized as a web-based advertising utensil since it adopts keywords which can deliver adverts explicitly to web users looking for information in respect to a certain product or service. It is flexible and provides customizable options like Ad Extensions, access to non-search sites, leveraging the display network to help increase brand awareness. Google Adwords and Bing ads are two of the most popular Adwords gaining immense popularity in the world of SEM.
Both have their own pros and cons. If you are confused, which to go with for your business, then read further to know the in and outs of these two giant pillars in the industry.
The difference between Google AdWords and Bing Ads
The concept behind both platforms is the same. Both are pay-per-click advertising platforms designed to help businesses reach specific audiences, drive traffic, and increase revenue. At the same time, each platform possesses specific features and benefits, making it unique and advantageous over the other.
|SL. no||Category||Google AdWords||Bing Ads|
|1||Display URL||URLs are displayed underneath the ad headline.
AdWords does not highlight.
|URLs are displayed underneath the ad headline.
Bing highlights their display URLs with bold formatting.
|2||Keywords||The traffic volume for keywords is higher on Google.||The traffic volume for keywords is much lower on Bing.|
|3||Click through rate||2%
Is the average click through
Bing’s average CTR is higher than what we see on Google Ads
|4||Reach||Google has dominated the search engine market and therefore has a larger search volume and more reach.||
The Bing network is growing quickly, too.
Google wins in this category and its users tend to convert more often.
Bing had a 6% lower conversion rate compared to Google Adwords.
Google users tend to be younger.
40% of Bing users are between 35-54 years old
Why you should adapt to SEM:
A successful SEM plan is the approach to capture the relationships amongst information searchers, businesses, and search engines. Search engines were not important to some industries in the past, but over the past years, the use of search engines for accessing information has become vital to increase business opportunities.
The main objective for businesses applying SEM is to improve and maintain their ranking as high as possible on SERPs so that they can gain visibility. Therefore, search engines are adjusting and developing algorithms and the shifting criteria by which web pages are ranked sequentially to combat against search engine misuse and spamming and to supply the most relevant information to searchers. This could enhance the relationship amongst information searchers, businesses, and search engines by understanding the strategies of marketing to attract business.
Search engine marketing is one of the most effective ways to grow your business in an increasingly competitive marketplace. It’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business. Contact Future Revolution, Bangalore to promoting your business and have an active SEM campaign.