From Wikipedia, the term client is derived from Latin clientem or clinare meaning “to incline” or “to bend”, and is related to the emotive idea of closure. It is widely believed that people only change their habits when motivated by greed and fear. We have always seen that the client is the king. In any business, the customers can either make it or break the business.
As much as it is important to find clients for your business, more importantly, it depends on the relevance of your customer. Winning a client is, therefore, a singular event, which is why professional specialists who deal with particular problems tend to attract one-time clients rather than regular customers.
In the 21st century customers are generally categorized into two types:
- An entrepreneur or trader (sometimes a commercial Intermediary) – a dealer who purchases goods for resale.
- An end user or ultimate customer who does not re-sell the things bought but is the actual consumer or an agent such as a Purchasing officer for the consumer.
The field of customer service more often categorizes customers into two classes:
- An external customer of an organization is a customer who is not directly connected to that organization.
- An internal customer is a customer who is directly connected to an organization and is usually (but not necessarily) internal to the organization. Internal customers are usually stakeholders, employees, or shareholders, but the definition also encompasses creditors and external regulators.
Here are a few tips and tricks on how to choose the right and relevant customer for your business.
Understanding your customer:
Before finding for prospective clients or leads, first, understand them and their requirements. Your ideal client will be the one who needs to match the services that you are providing. You can do this by customer analytics or records from previous customers, an engaging interface where you can collect feedback, etc.
Know the needs:
Keeping the user interface simple attracts a lot of crowds which is a good thing. But not everyone in that crowd is a relevant lead. With the help of some analytics available to track down users, you can learn what pattern your customers follow. Design your interface similarly if you are not satisfied or if there is customer dissatisfaction.
Make customer information available:
We all love transparency when it comes to trading because it brings a sense of trust from both ends. Making customer information available to employees can make them more productive. For example, you can share correspondence and other information on your computer network. Using caller recognition, staff can view an incoming caller’s details and purchasing history before even answering the phone. Integrated IT systems help different parts of your business to share what they know. In this way, it is easier to track down specific people.
Analyse your customer:
The right information will let you build up a user profile of your customers. This typically includes the following:
- Who they are – the age and gender of individual consumers, or industry and business size for corporate customers
- What they think and believe, what interests them and their opinion of you and your product
- Their purchasing behaviour – which products they buy, where they buy them, when, and how they pay
- Profiling your customers in this way helps you group them into different segments, each of which can be approached separately. For example, you might produce customised products or services for different segments. You can also focus the way you market to different groups of customers.
Allocate Resources to Win:
Now you know what your customers value and hence it is now easy to enhance all those values to get more attention and trust from your customers.
If your primary customer is looking for the lowest possible price, centralized operating functions (such as merchandising and distribution) should receive the bulk of organizational resources, in order to create economies of scale and scope.
If your customer is looking for an ongoing, deeply embedded service relationship, you should organize like IBM. Customer teams in industry-based “verticals” marshal and coordinate product and service delivery from centralized, product-based “horizontal” units.
With the change and evolution of modern technologies, small and medium businesses are doing every small thing possible to do they can to keep up. Businesses are either changing their business models to an online one wherein Web development services are playing a major role, or beefing up existing marketing efforts with digital marketing strategies.