You probably have a fully functional website and a compelling social media presence. Yet, if your website does not appear on the first page of Google search results, you would surely want to know how to get to #1.
Your website appears on the Search Results Page based on the keywords that users type in to find you. Getting featured on the #1 Search Results Page is an achievement on its own.
If the internet is a sea of information, your content is the compass that guides you towards landing website visitors.
In this post, I’m going to tell you how to use your content to rank #1 on Google.
Let’s jump onto the Future Revolution, where we will simplify SEO techniques that are used for websites to rank higher, and attract more website visitors, using quality content.
Improve your visibility with Keywords
With 167 billion searches every month, Google is buzzing with activity. The first step to getting noticed by the busy google engine is to increase the informative value of your website.
The best way to rank high on Google is to pick words that are commonly used by searchers.
This can be done in a few simple steps.
Knowing the kind of people you want to attract to your website is fundamental to figuring out the words that they’d use, to look your website up on Google.
1.Use keywords that reflect the search intent of your ideal prospects.
Include well-thought-out keywords all along with your website content. Commonly used phrases that describe your website best, usually contain the ideal keywords.
The use of keywords shows google that you’re not playing around when it comes to luring interested searchers. If you’re looking for searches based on your brand name, include the name as a keyword in at least 1%-2% of the text.
Just be sure to avoid stuffing the website with too many of the same keywords. Get inventive and play with words that are widely relevant to your niche.
Google analyzes the user behavior of searchers by keywords they use to look up any information on the web. If you want to get found, you have to play the game of keywords.
Google then crawls through your pages to match the relevant keywords and suggests your site to internet users on the search results page.
2.Optimize your site’s pages
When you say optimize, it means minimizing the bulky information to make your pages look organized.
Here’s how you do that.
Write a catchy meta title, which is the header of each page, but also the title of your pages in search results that appear on Google. Your meta tile should encourage people to click through.
Write a compelling meta description for each page, that appears on the Search results when people find you on Google. A good description can increase the number of searchers clicking on your site.
Add meta tags to your site’s pages that consist of keywords most relevant to your website. These tags act like keyword anchors that hold your page in place, among the many other websites that appear for a search query.
For every new landing page or blog page, be sure that the meta title, meta description and meta tags are formed of keywords that add high search value to your website. That way, your pages will appear on the first page of Google.
By telling Google that each of your pages is specially curated, the algorithm recognizes your organized site structure.
A collection of well-organized web pages lead to a well-optimized website.
3.Alt tags describe images to Google
Google recognizes images when they have a text alternative attached to them. Also called, the alt tag serves as a description for Google to assess the relevance of your website images.
When your images have “alt tags” that contain keywords, Google is more comfortable putting you on the first page of search results.
Your website should also contain high-quality images so that user experiences are accounted for. At the same time, they shouldn’t be really bulky that it slows down your page speed.
A good way to put up images on your website is to compress high-quality images before uploading them.
Don’t forget to tag images, with alt tag descriptions that contain necessary keywords.
4.Post frequent updates to remind Google of your activity Make it a habit to post blogs, images, and videos that talk about your website’s journey. A more active website is preferred by Google and it’s searchers. Your followers also want to know what you’ve been up to.
Whenever you write a blog, it’s the perfect time to discover keywords that are associated with your website, its products or its services. The key is to trick the Google algorithm with witty words and a mix of content that excites users.
Quality content and a consistent delivery can ensure that your website ranks high on Google, for any specific search keyword. If the content is engaging, more people will flock to your pages regularly. This boosts your ranking significantly.
The internet is filled with people looking for answers. If your content can provide a solution to their search queries, your website becomes valuable to Google.
Here’s what you should consider when curating content for internet users searching for information on Google.
1 Write for humans
Technology can be overwhelming but the interests of people are at the core of the internet. When you create content for your website or social media, it should spark a response from readers. Your words should enlighten them with pointers to take action and implement in their lives.
The engaging tone you use will determine the number of people visiting your pages.
Keep it simple and easily readable to evoke the best responses.
2 Use your location
A great way to rank high on Google is to list your location or city on your website and if possible, on blog pages. This allows Google to feature your website in the “near me” results for search queries with your keywords.
The process of fine-tuning your website content to appeal to your most immediate searchers is called local SEO.
Google identifies websites based on their IP address anyways, making your location visibility an important aspect of ranking high in local search results.
3 Be mobile-friendly
Your website made mobile-friendly will allow more people to discover you. Since almost everybody’s on a phone, a mobile-friendly website is favored by Google.
A mobile-friendly website with intuitive navigation, call-to-actions, and easy readability will also increase the number of visitors to your site. The more the activity on your pages from mobile users, the more that Google notices your website.
4 User experiences matter
Every website should offer visitors an easy way to navigate, useful content, and clear calls-to-action that inspire them to take part in your journey.
Searchers aren’t just looking for quick answers, but reliable sources. This makes the user experience the pivotal focus of every website. When your website visitors have a good experience, they will recommend your website to their friends. When their friends are happy too, your website gains popularity.
That way, your website gathers more people, and Google can’t help but notice all the activity.
OUTRO:
Matching your content to the requirements of Google may sound like a lot of groundwork. But if you follow the steps in this blog post, your website will be on the #1 page of Google search results in no time.
In fact, once you have all the research in place, it’s just about optimizing your content to stand out on the Search Engine. Constant practice of optimizing your site’s content makes it a habit that generates a steady flow of visitors to your website.
The more content you post, the better you stand a chance of outranking the competition. If your content is engaging and useful, people will make your website their #1 choice. After all, content is king and Google agrees.
Using your content, you can build your own niche on the internet, maintaining the spot as #1 on Google.
Keyword research = Quality content = Increased engagement = More content = More Keywords.
That’s how the internet works.
If you found these tips useful, let us know how you plan to reach #1 on Google using your own content. Comment on this post and share these insights with your friends.
And if you want any help in getting your website to #1 on Google, we’re just a shout-out away from being there to help you. Future Revolution specializes in creating stunning websites to position your brand in the best way possible. We offer the best web development service in Bangalore and beyond.
Thanks for reading. Let’s grow together.
