Online marketing plays a crucial role nowadays in the success of a company. With the onset of the digital era, customers and marketers are turning online for their needs and wants. Now, it is the responsibility of a marketer to use a certain market strategy to generate leads at low cost. But during the journey, it is sometimes hard to find the relevant tactic to increase the sales funnel.
The blog from Future Revolution (one of the best digital marketing agency in Bangalore) will help you find the right strategy to follow to increase your ROI.
WHAT IS OUTBOUND MARKETING?
Outbound marketing involves forcing your products onto customers’ eyes and hoping to get leads from there. In short, it includes marketing on television, radio, email, seminars, and trade shows. This one is called outbound marketing because the marketers are explicitly pushing their messages out in consumers’ views.
However, as per the latest trend and lack of sufficient time, people are shifting towards outbound to inbound marketing (which is explained underneath). The reason behind this is most of the time, people skip their YouTube or Spotify advertisements. Similar things happen when you delete your spam emails. You are deleting the outbound marketing strategy of many marketers.
Facebook Ads generally falls under the category of Outbound marketing. However, the Facebook Ads marketing agency knows how to interconvert Facebook Ads from Outbound to Inbound management. According to a recent report, 2.89 billion users use Facebook every month. That’s insane! Right? This is the power of Facebook Ads.
Facebook Ads are the paid messages that are placed upon Facebook as per businesses’ advertising goals. The major advantage of Facebook Ads is one can place an ad on it based on:
- Demographics,
- Age,
- Interests,
- Education level,
- Job title,
- Income
More advantages of using Facebook Ads are discussed below –
- Precise Audience Insights
Facebook Ads uses an appreciable tool called “Audience Insights” to better understand how the user interacts with businesses’ advertisements. A compiled list of data is shown on users on how they interact with the company’s ads vs how they interact with the rest of Facebook. This helps a Facebook advertising agency place or change the current audience to the new one as reflected under the Facebook Ads tool. This insight is, however, missing while using Google Ads.
- Split Test
Facebook has this unique feature of split test that allows the Facebook advertising agency to place their ads to custom audiences, age, location, and all within a single ad.
- Various Ad Types
Facebook Ads also have a facility to provide ad types based on videos, photos, slides, stories, or messengers to marketers to help their business grow. Unlike traditional PPC services in Bangalore, Facebook Ads marketing agency have the liberty to not stick to only plain texts and create a user-friendly message.
- Cost-effective
One of the major advantages of employing Facebook Ads is the effectiveness factor. One can promote their business on Facebook with a starting price of only 5$ for 1000 people reach.
However, Facebook Ads are very helpful to start your journey to generate leads at low cost. But Facebook Ads are only limited to users who login into their Facebook account. At the same time, Google Ads are helpful for everyone who uses the internet.
WHAT IS INBOUND MARKETING?
When you use the internet and search for something, an advertisement pops up, and if it is fascinating, you click on that particular ad and dive into its website. This is a form of Inbound marketing. Inbound marketing is like a magnetic force where the customer attracts to.
Like Facebook Ads, Google Ads is also a marketing technique marketers use to sell their products and build their online presence on Google search. It is amazingly insane that every second, 2.3 million searches are performed on Google. Therefore, the Google Ads agency has the freedom to choose Google Ads over Facebook Ads.
Google displays your ads on its portal when someone searches for relevant information on Google. Google Ads management services use a different algorithm to track the relation between marketers and consumers. Marketers have to choose a set of keywords, depending upon the user search. Then marketers bid on their keywords based upon how much a Google Ads agency is willing to pay for a particular click. This is also termed as Pay Per Click (PPC).
The advantages of using Google Ads are discussed below.
- Wider Potential Reach
Google Ads can help you to target a wide range of audiences at the same PPC. However, the range of selectivity of Ad types is less than Facebook Ads. In Google Ads, you can select the only text, images, or video campaigns.
- Cost Control Feature
Google Ads works on three principles:
- Pay Per Click (PPC) – means you pay when someone clicks on your ad,
- Cost Per Impression (CPI) – means you pay as per how many times your ad was shown,
- Cost Per Engagement (CPE) – means you pay when a customer is done with any predefined engagement.
These options give freedom to Google Ads service provider to control and manage their costs.
- Success Tracker
Google Ads works on keywords. If someone clicks on your ad, you’ll get notified. Depending upon which ads are being clicked and which ads don’t, you can measure the success of a particular ad placed and hence, can easily manipulate the ads in the future.
Facebook and Google Ads are both used to increase the online presence of a brand. However, depending upon the intended purpose of a business, one can curate the list and invest in a relevant portal. Ideally,
- If your goal is to gain attention and reach a wider audience, you should prefer using Google Ads,
- If your goal is to reach the top side of the funnel, you should consider Facebook Ads
Future Revolution is one of the best digital marketing agency in Bangalore that works for your success and builds your online presence. We provide a complete guide for Lead Generation Services, Market Handling, and so much at an effective price. Contact us for your next BIG BRAND!
