Choosing the right colors is very important in the web design process. The colors determine your brand identity and engage people with a strong impression of your brand. Hence, you’ve got to make sure that the color palette used in your web design reflects the message of your brand.
If you’re an entrepreneur looking to build a brand, or a graphic design expert who needs fresh ideas, Future Revolution has got you covered. In this post, we explore factors to consider when choosing the color palette for a brand’s website.
Brand identity
A brand defines a business, its website, and the whole identity of a potential client. Before picking colors to suit your business, you have to have a solid idea of what your brand is going to convey. An easy way to do this is by researching competitors in the market and understanding how they present ideas on a website. You can also write down a few thoughts about what your brand aspires to achieve. Ask your friends and prospective clients about what they think of your business idea and build your vision from the scratch. You must develop a unique idea about what makes your business different from competitors in the industry.
Emotional value
Colors invoke emotions almost instantly. As a business owner or freelance graphic designer, you have to know the emotions that chosen colors are likely to invoke. Because different colors invoke different meanings to the viewer, you may have to test a few options out before you find something that shows your brand in the best way. For example, a high-energy brand can choose brighter colors while more mature brands may prefer muted colors.
White space
The logo, font style, layout, and elements on your website speak louder than words. Colors bring out the personality of your web design. You definitely want to add colors that bring out your brand image, without underestimating the power of white space. White space is the empty space between elements on your website, which allows viewers space to wander and breathe. Your color choice should not overwhelm people by taking the focus away from other elements on your website. If your message has to reach people the way intended, you must make effective use of the space between elements, the white space. The white space doesn’t have to be white, it can be an off-white color, neutral color, or a color that goes well with the remaining color choices. Just remember, white space is the reader’s best friend.
Complementary colors
A website has to have colors that look good together. Using a color wheel to find out complementary colors can show you colors that work well with one another. Make sure you test the response of people in your office, your friends, or others that may give you first-hand input on the emotions invoked.
Contrasting colors
Contrasting colors bring out the existing colors with enough stress on elements of web design, like the font style, logo, and other elements on the page. Contrasting colors help draw attention to key aspects of your website, thus making the message more effective.
Target audiences
Knowing your target audiences is a fundamental part of the web design and web development process. A brand is projected to a certain type of users, who are the ideal customers for your goods or services. Researching the user behavior and target audiences can help you pick a color palette that resonates with your online consumption. Looking up images of brands in your niche, studying social media trends and mingling with other web design & graphic design experts can give you a solid idea about the target audience.
Colors on a website are self-expression
Remember, your colors are important to the brand’s message but also to express your unique ideas. The colors should reflect who you are, what you represent and should naturally express your unique ideas. When designing a website, or a brand, you have to give it a personality. Start with picking colors that you are naturally drawn to, ask your friends and family for their input and remind yourself of colors that express yourself. You can start by thinking of colors that you wear, colors that you see often, decorations in your home or office. Ultimately, your self-expression will link with the brand idea and develop a solid branding strategy that merges with the values of your brand.
If you found these tips useful, get started and build your own brand. If you’re looking for an expert at web design and graphic design, you can consult a designer at Future Revolution to help you make a compelling brand identity. In fact, our experts will offer you the best advice and best practices to make a stunning website that reflects your brand the best way. You can always take it a step further with our digital marketing services to rank your business high and scale up your unique ideas.
