The advent of various social media platforms has brought a great revolution in the internet landscape by connecting us globally. Being active on social media has become a necessity now. Social media can help you flourish your business. You can find new customers, drive traffic to your website also remain in touch with existing customers. Also, for people who wish to get recognized as influencers, the internet community has big platforms for them.
It is quite challenging to be active through social media platforms all the time. Managing social accounts needs ample time and attention. To make it easy for you, software providers have come up with social media scheduling tools. These tools help you handle your social media channels with ease and make posting manageable. These tools streamline your work, enable you to automate, analyze, schedule, and better control social accounts.
The developers have developed a variety of social media publishing tools that all work slightly differently. For small businesses and newcomers, free social media scheduling tools are also made available by a few developers.
Here we have narrowed down a list of the best social media schedulers, with their unique features. I hope this list will help you select the most suitable Social Media Scheduling tool for your business.
- BUFFER
Buffer is one of the longest-running, streamlined social media management platform trusted by various brands, businesses, agencies, and individuals. Its main aim is scheduling posts. It can integrate with Facebook, Instagram, Linked In, Pinterest and Twitter. Free users can schedule up to 10posts for free and connect to up to 3 social media accounts, including Facebook pages and groups.
Buffer has a user-friendly interface that lets you customize your content for each network so you can change tone, emojis, and hashtags to fit each one. It also helps you see the content you have lined up in the calendar.
- PUBLER
Publer is one of the latest social media scheduling software and allows you to create, schedule, and analyze all your posts. It acts as a social media superhero and can integrate with Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, and Youtube channels.
Other than manual scheduling, Publer allows you to approve subscribers and respond to comments. It can also schedule posts for you after you define a posting schedule. One of its features permits you to watermark your logo or signature to every photo and video you share on your social media account. The best part is that you can view how your social accounts are performing on different platforms from one spot.
- SOCIAL BEE
Social bee has a unique value because beyond scheduling it also includes features like competitor research. Its most liked feature is the possibility to recycle evergreen content while keeping it innovative. It also has a calendar feature wherein you can view each scheduled post before publishing. Last but not the least, it allows users to add, organize and share content on various social media platforms from one place.
- HOOTSUITE
Hootsuite is an all-in-one social media tool used mostly by enterprise-level agencies. It is a complete solution for all your social media management needs. Hootsuite is compatible with over 150 apps that help you organize your processes better and collaborate more efficiently.
Hootsuite offers you various plans with different features, so you have to pay only for what you need. It also allows you to schedule up to 30 media posts for free across three social profiles.
- SPROUT SOCIAL
Sprout Social is quite similar to Hootsuite. It offers you several features like Smart Inbox, in-depth social media analytics, and customized reporting. It‘s more of a corporate tool and is well known for its team collaboration feature. Another remarkable feature incorporated in it is Customer relationship management (CRM), wherein it helps you build stronger relationships with your customers. Through its calendar feature, you have a glance at what’s being published and promoted on daily basis.
- COSCHEDULE
Coschedule is well known for its content calendar feature. It has an intelligent feature called ReQueue, which automatically fills in the gap with your top-performing posts in case you miss out on posting as per your schedule. It also has a Kanban Project dashboard, wherein you can keep an eye on everything your team is working upon and its progress.
It integrates with various social media platforms like Facebook, Instagram, Hubspot, LinkedIn, etc. It helps you efficiently manage your blog content and social promotion in one place.
