To begin with, let us look at what an algorithm is. In simple words, an Algorithm is a set of instructions which are followed to solve a problem with a computer. Now, for example, you have searched something on Google and you get results. How does Google know which website to show you first? Here is where algorithms are used. Google Algorithm is very complex and keeps changing with time to serve its users better.
And although the company does not make the exact algorithm public, here are a few elements that we know for a fact have an impact on a page’s ability to appear in the results for certain keywords:
- The keyword’s appearance in the page’s title, header tags, and meta description
- The amount of naturally-occurring, organic links to the page
- Mobile responsiveness of a website.
As we all know, Google only understands the content and hence content is the king even if your website is outstanding. As the Google algorithm “reads” a webpage, it prescribes a pre-ordained numerical value to each trait it’s seeking on the page. That numerical value is then added to the end result. Thus, the web page that has the most desirable traits will rise to the top of the page rankings because the algorithm assigns it more importance.
Beside being SEO friendly website, it is also important to have a good UI/UX and should be able to give the same user experience in every device that the user is using. Google uses automated programs called spiders or crawlers.
Web crawlers gather information from across hundreds of billions of webpages and organize it in the Search index. The web is like an ever-growing library with billions of books and no central filing system. We use software known as web crawlers to discover publicly available webpages. Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those webpages back to Google’s servers.
The dramatic changes present and coming in the organic search space AI and machine learning are dramatically changing the landscape. The devices people are using are also changing. Even how users are viewed, and how they are catered to, will cause massive upheaval in how search algorithms function.
Here are some ways in which Google uses Search algorithms:
- Analyzing your words:
To find pages with relevant information, Google analyzes the search words and their meaning. They build language models who decipher the strings that should be looked up in the index. For example: even if we write the word as a query, it understands the meaning and also the fact that it is a spelling mistake and shows results of the right word.
- Matching the search:
They analyze how often and where those keywords appear on a page, whether in titles or headings or in the body of the text. Algorithms look for clues to measure how well potential search results give users what they are looking for.
- Ranking useful pages:
These algorithms analyze hundreds of different factors to try to surface the best information the web can offer, from the freshness of the content to the number of times your search terms appear and whether the page has a good user experience.
- The context of the webpage:
Information such as user location, past search history and Search settings all helps Google to tailor results to what is most useful and relevant for the user at that moment.
It’s imperative to simply acknowledge the power the Google algorithm has, and try to produce the best website possible. Consequently, visitors will be pleased with what they see, which is always a positive ranking signal
If you need help optimizing your site for Google’s algorithm, feel free to contact us! Our dedicated team of SEO experts is more than happy to help you put a strategy in place for ranking well in search engines and attracting more site traffic.
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